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Cash Flow 101: From Profits to Liquidity You Can Spend
- Difference between profits and cash flow
- Introduction to the cash flow statement
- Operating, investing, and financing cash flows explained
- Why profitable companies can still face cash shortages
- Steps to improve cash flow management
- How to forecast cash inflows and outflows
- Managing receivables, payables, and inventory
- Free cash flow and its importance to investors
- How lenders and creditors evaluate cash flow
- Red flags and warning signs of cash flow issues
- Real-world examples of cash flow challenges and solutions
- Building liquidity reserves for unexpected events
- Practical strategies for turning profits into spendable cash
Overview of the webinar
Profitability alone doesn’t guarantee financial health. Countless businesses have shown strong earnings only to collapse because they couldn’t generate enough cash to keep operating. This gap between profits and liquidity is where financial trouble begins—and where cash flow management becomes critical.
If you’ve ever wondered why your business shows profits on the income statement but struggles to pay bills, this session is for you. We’ll demystify cash flow by showing how money actually moves through a business and why timing matters. You’ll see how profits can be locked up in accounts receivable, inventory, or other areas, leaving little actual cash available.
This session will equip you with practical strategies to monitor and manage cash flow more effectively. You’ll learn how to use the cash flow statement, forecast future inflows and outflows, and identify warning signs before liquidity issues arise. We’ll also cover how lenders and investors view cash flow, giving you insights into what stakeholders care about most.
By attending, you’ll gain the skills to connect profits to actual cash and make smarter decisions about spending, borrowing, and growth. Whether you’re a business owner, finance manager, or entrepreneur, this course will help you bridge the gap between profitability and liquidity—ensuring your business can thrive, not just survive.
Who should attend?
- CEO, COO, Company Owners
- Small Business Owners
- Entrepreneurs, Sole Proprietors, Self-Employed Professionals
- Non-Profit Organizations
- Grant Managers and Fund Directors
- Business Management Professionals
- Vice Presidents, Directors, and Senior Officers
- Managers/Supervisors
- Board Directors/Members
- Business Brokers
- Investors or other Business Buyers
Why should you attend?
Many businesses proudly report profits but still struggle to pay their bills. The reason is simple: profits on paper don’t always translate to real, usable cash. Cash flow—the movement of money in and out of a business—is what keeps companies running day to day. It determines whether you can meet payroll, pay vendors, or invest in growth.
Yet cash flow is often misunderstood. While profits measure performance, cash flow measures survival. Without a strong handle on cash flow, even profitable businesses can face liquidity crises. This course breaks down the fundamentals of cash flow, explains how it differs from profits, and provides tools to help participants manage, forecast, and strengthen their liquidity.
Faculty - Mr.Justin Muscolino
Justin brings over 20 years of wide-arranging experience in compliance, training and regulations. Most recently, he served as Head of Compliance Training at Bank of China where he led the compliance training function and created and monitored the annual training plan through a thorough training needs analysis. Previously he served as Macquarie Group’s Head of Americas Compliance Training and JPMorgan Chase’s Compliance Training Manager.Justin also worked for FINRA, a US regulator, where he created Examiner University to train examiners on how to perform their function.