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Validity : 18th Apr'24 to 28th Apr'24
Marketing to Medicare or Medicaid Beneficiaries: What You Can and Cannot Do
- A brief review of the Anti-Kickback Statute, what it is and what is prohibited
- A brief review of the safe harbors that relate to marketing activities
- A review of the OIG advisory opinions as they relate to marketing
- A review of OIG compliance guidance as it relates to marketing
- An overview of case law relating to marketing activities
- Strategies that should be taken to preclude liability
Overview of the webinar
To provide the attendee with an understanding of the risk of marketing to Medicare and Medicaid beneficiaries and the potential for violating the federal Anti-Kickback Statute and/or the Civil monetary penalties law. The presentation will also provide attendees the tools necessary to protect themselves and their organizations from federal and state enforcement efforts under these laws.
Who should attend?
- Hospital CEO, COO, CMO
- Physicians including dentists, podiatrists and chiropractors
- Physician Practice Executives
- DME Provider Executives
- Ancillary Service Providers
- Ancillary service Provider Executives
- Attorneys representing any and all of the above
Why should you attend?
If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute, OIG advisory opinions and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.
When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.
Attend this webinar and learn how to protect yourself and your organization.
Faculty - Mr.William Mack Copeland
William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Harrison, Ohio at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. Copeland is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations and is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007. He can be reached at (513) 290-2458 or wmc@copeland-law-llc.com.