Your Workplace Culture: If You Don't Get It Right, Nothing Else Matters

Image credit: Nick Youngson CC BY-SA 3.0
On-Demand Schedule Tue, March 28, 2023 - Tue, April 04, 2023
Duration 60 Mins
Level Basic & Intermediate
Webinar ID IQW22K1112

The focus of this webinar is how to both reinforce and adapt your culture to this “new normal” workplace. The learning objectives are:

  • Understand why Peter Drucker says: “Culture eats strategy for lunch.”
  • Discover why culture is like an iceberg: What’s above and below the waterline.
  • Identify and analyze the six key elements of culture in every business or organization.
  • Review five daily ways effective leaders can communicate and reinforce company culture.
    Recognize what successful leaders know and do that helps them avoid cultural traps and misfires.
  • Use a three-step process to pinpoint what drives the culture of your team, department, or company
    Learn six tactics to support your remote/hybrid working employees – keeping them productive and engaged.

Overview of the webinar

Workplace culture is a hot topic in organizations that want to attract and retain the best talent; translate their values to their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:

  • Focus and Spirit Align the entire company towards achieving its vision, mission, and goals.
  • Engagement: Builds higher employee motivation, productivity, and innovative problem-solving.
  • Cohesion: Builds consistency and coordination among the company’s various departments and divisions

What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven by top-down directives or cross-department collaboration? What stories do your people and your customers say about you? Is it good or bad?

However, due to the reality of the pandemic, the new normal of 2022 presents certain challenges. Your workforce may be entirely in-person or remote or hybrid, a combination. Teams and workgroups, that once connected very frequently in person, are now often virtual and dispersed working in an uncertain and evolving climate. It’s going to put many company cultures to the test. The right culture—a culture that embraces change, recognizes the new challenges facing employees, and encourages them to take the initiative and do things differently, more effectively—will need to support this shift, easing the transition and driving productivity

This webinar will help your leaders and managers  understand the


power of culture during times of change and uncertainty; and what they can do to communicate and reinforce the best of your culture and at the same time adapt to deal with this new normal.

Who should attend?

  • CEO’s
  • COO’s
  • VP of Human Resources
  • Chief Learning Officer
  • Directors
  • Project Managers
  • Operation  Managers and Supervisors
  • Team Leaders
  • Human Resources Professionals
  • all employees who want to enhance their emotional intelligence

Why should you attend?

Yes, we are in the midst of a “new normal” that is creating massive challenges to every organization, big and small in all industries. So, why be concerned with culture when you, as a manager, supervisor, or team leader have so many other problems to deal with? The reason is that this “new normal” created massive challenges for your employees as well. Alongside the personal adjustments they are making in working remote or hybrid, their working style—habits and behaviors—will also need to adapt. 

In reality, culture should not be considered as a touchy-feely, but rather as a bottom-line component of a business. It’s about the day-to-day interactions between leaders and staff; between managers and supervisors and their team members; between the various departments and your customers or clients. In other words, it’s pervasive throughout the organization and it can enable a company's success or be the key to its undoing.

Therefore, it will require all managers, supervisors, team leaders at all levels to develop new or retooled managerial practices, as well as specific ways to reinforce the organizational culture for the “new normal” today and the future.  

In this webinar you learn how to get a good read on the health of your culture; understand the cultural issues of a remote and hybrid workforce, and utilize daily ways to communicate to your workers about culture and how to this “new normal”.

Faculty - Ms.Marcia Zidle

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who helps entrepreneurial ventures; small to medium size enterprises and professional firms to leverage their leadership and human capital assets. 
She has 25 years of management, business consulting and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits. She brings an expertise in social and emotional intelligence; executive and team leadership; employee engagement and innovation;  personal and organizational change management.
Marcia is also the host of The Business Edge, a weekly internet radio show on the business channel of Voice America Media giving practical advice to CEO’s, company owners and executive teams that are planning or are in the midst of, ambitious growth and change.


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